consumerbehavior in the age of e-commerce

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Online shopping has dramatically transformed consumer habits in several ways. First, it has increased convenience by allowing people to shop from anywhere at any time. Consumers now expect faster delivery options, with many seeking same-day or next-day shipping. There's also a greater emphasis on product reviews and comparisons, as people rely more on digital research before making a purchase. Personalized recommendations driven by data analytics influence buying behavior, while the rise of mobile commerce has further encouraged impulse purchases. Overall, online shopping has shifted the focus from in-store experiences to a more tailored, efficient digital experience.